LIMITLESS WEALTH CREATION

ASP Private Wealth provides entrepreneurial investments to those seeking high absolute returns. They champion the unconventional to provide the exceptional.

They operate as an exclusive referral-only-based investment company. However, they felt their ‘first impressions’ were not in alignment with their desired exclusive and premium offering. A complete rebrand was required.

ASP Private Wealth approached The Brand Garage to assist in curating these important first impressions to attract their desired audience. Through extensive research and brand strategy workshops, The Brand Garage developed a complete branding system that included a new logo and identity package, new tagline, brand voice and inspirational messaging to position them as the expert worthy of trust and wealth.